File Sito Goloso 72ppi_Tavola disegno 1 copia 18

Goloso

2023

Brand Identity

Goloso

La storia

Goloso, a delivery service of sweet specialties, is an invitation to celebrate the indulgent side of life, indulging in pleasures that make each day a little sweeter.

Concept

Guided by the irresistible temptation of Goloso’s sweets, a Brand Identity has been developed that reflects the vibrant colors of the delicacies, emphasizing their forbidden allure. The carefully crafted logo features a dynamic slant and rounded strokes, giving it a youthful and playful feel. The bold use of color, often characterized by high contrast, permeates the entire communication, from the graphic design of the packaging to the advertising banners. The development of the slogan “Extrapeccaminoso” aims to intriguingly convey the food porn essence underlying the products.

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