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Caterina Abrate

2023

Brand Identity

Caterina Abrate

La storia

During her time in Brazil, the Turin architect Caterina Abrate discovers that the word “Avocado” in Portuguese is “Abacate”: a sort of syncretism of her name. From this revelation, she decides that the avocado, along with the requirements of elegance and essentiality, would become the inspiring elements for the creation of her Brand Identity.

 

Concept

We contributed to evoke the elegance of the monogram with the essential design of the avocado, which emerges suggestively through a negative technique. The fusion of the initials was sought to give them a distinctive recognition, while the color palette is inspired by the shades of a wild and bold nature, harmoniously intertwining with the essence of Rio’s nature and culture.

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